The French director Michel Gondry started his career making musical videos. As an in-demand professional, he worked with everyone from Björk to Massive Attack, including Beck and The Rolling Stones. In 2001, he directed his first film, Human Nature, scripted by Charlie Kaufman. They collaborated again on 2004's Eternal Sunshine Of The Spotless Mind, which won a Best Original Screenplay Oscar . He also made commercials for Gap, Smirnoff, Air France, Nike, Coca Cola, Adidas, Polaroid and Levi - the latter making him the most highly-awarded director for a one-off commercial.
Gary Jules is an American singer-songwriter, best known for his cover of Tears for Fears single Mad World, which he recorded together Michael Andrews for the film Donnie Darko.
In 2004, the two artists got together to produce the promotional video of Mad World. The clip was done in a single-shot. Sitting at the rooftop of a school building in Brooklyn, Jules watches children choreographing simple, child-like pictures on the pavement: a car, a house, a boat:
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