Europride 2009 - There is a little gay in everyone

Imagine a rainbow flag flying facing the world’s most expensive commercial square meter. Imagine it flying next to a Swiss and a Kanton Zurich flag, overseeing the Old Town and Lake Zurich. I didn’t have to image it – I was there and I have seen it with this two eyes earth will swallow one day.

 

Since May 2^nd, the City of Zurich is the official GLBT* capital of Europe, hosting the 2009 EuroPride. The event will offer a whole month of pride activities, that will end on June 6 and 7^th, with  massive street festival and parade. Over 100 000 visitors are expected.

 

The theme for this year edition is Celebrating 40 Years with Pride. It commemorates the GLBT* rights movement that formed in 1969 after police raids on New York’s Stonewall bar. I certainly prefer the advertisement slogan - There's A Little Gay In Everyone: 

Although Zurich has the reputation of being very open and GLBT* friendly, an homophobic ultra right wing lobby tried to stop it. But, at the end even the Police welcomed the visitors.

A spokesman has commented on the ad saying that it is etwas klischiert, aber es ist ja Werbung: a bit of a cliché, but such is advertising. 

*lesbian, gay, bisexual, and transgender people