Louis Vuitton is one of the oldest fashion houses in the world, having been founded 1854. You can find what seems like LV purses everywhere you go these days, but chances are, only a small percentage of them are authentic. Ironically, one of their most popular patterns, the signature Monogram Canvas, was created to prevent counterfeiting. The Monogram Canvas was introduced in the market in 1896, and the design was based on the late Victorian era trend of using Japanese and Oriental motifs.
More than one century after, it is still trendy to use Japanese motifs in design. In 2003, the Maison hired Takashi Murakami, a Japanese artist known for his colorful creations and manga influenced work, to re-invent the serious looking Monogram Canvas. Murakami created then the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers are strategically placed atop the Monogram Canvas. The limited edition products made with the Cherry Blossom pattern were an hit, and are, still to this date, very popular.
One of the things that Murakami does best manga animation. As a part of the marketing campaign, he created a short film around the LV and the new Cherry Blossom pattern. A girl named Aya is swollen by a panda and guided into a manga world decorated with LV’s patterns and multicolor monograms:
Six years after the original release, Louis Vuitton is now getting ready to launch a new project with Takashi Murakami. The new collection is called Multicolor Spring Pallete and its release earlier this month in Tokyo was built around another short film created by Murakami. The sequel is called Superflat First Love and is only available as a mobile download in Japan. But, we can take a look at the trailer:
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