I have updated my Facebook status with my bra colour

Yesterday, I logged in to Facebook, and found a bit strange that some of my female friends had a colour on their statuses. Just a single colour, like white, red or black. Polka dots was also an increasingly popular status to add to my confusion. Even a male friend dared a proud green, that was much commented throughout the day.

Was it all just another Facebook throw a snowball moment? (or was it an hamburguer?). Was it meme? Did anyone really know what was going on? Bloggers were just as confused as the users and the virtual discussions begun. At some point, the rumor that it was the colour of your first bike start to spread, but the pink with white flowers should have given an hint that this might not be entirely correct. The poor male who said green was apparently referring to its bike, though a latter post on wooly items didn't help him to restaure his pride. At some point, there were as many users asking why the colors as those updating their statuses.

The answer could not be more simple - women have been posting their bra colours. And this was all nothing but an extremely well suceeded vira campaign of uncertain origin, to raise awareness on breast cancer and early detection. Apparently, on Tuesday or Wednesday, a few women received a chain e-mail that sounded like this:

Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status Haha.

Whit in a few hours, the message start to spread around and thousands of women changed their statuses to their bra colours. Until now, nobody has claimed ownership of this mail and to this moment is still uncertain whom or when started this viral campaign. Or indeed why. In fact most Breast Cancer Associations were cautiously denying ownership of this campain. They are happy with the outcome, but they were still figuring out happened. Even the breast cancer awareness ♥ I updated my Status with my Bra colour ♥ Facebook group was surrpised to have an excess of 20 000 new fans by late Friday afternoon.

So, what colour is your bra?